Local SEO

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Local SEO


Local SEO is where visibility meets locality in the digital marketing landscape. It's an essential strategy that helps businesses like yours connect with local customers right when they are searching. Whether someone looks up "lawyer in Adelaide" or "plumber Adelaide ," they find your business ready to meet their needs. With Local SEO, you’re not just casting a wide net; you're targeting a specific audience right in your backyard. And the best part? You boost your visibility in local search results and rank higher in google maps, making it a cost-effective approach for businesses aiming to dominate their local market. From optimising your Google My Business profile to enhancing your local citations and reviews, Local SEO offers the tools to increase your presence where it matters most.


In the realm of digital marketing, Local SEO is your local guide, versatile enough to address a variety of challenges. If your business aims to be more visible in local search results, appear higher in Google Maps, or simply become the go-to local provider, Local SEO can tailor strategies to meet these objectives. For businesses struggling with local online visibility, our Local SEO strategies ensure an immediate improvement in how you appear in local searches, often resulting in top rankings that drive high-quality traffic to your site. When it comes to attracting local customers, we focus on targeting not just any audience, but the right audience — those in your vicinity actively searching for your services, significantly enhancing the likelihood of conversion. Moreover, Local SEO helps build your local reputation, fostering trust and community presence, which are crucial for local business sustainability. Our ultimate goal is not just to address the immediate challenges of local visibility but to develop a robust, enduring local presence that drives your business growth long-term.


Our approach to Local SEO at Bobo Digital Marketing is both methodical and bespoke. We begin with a detailed audit of your current local online presence, followed by in-depth local market and competitor analysis. This crucial first step ensures that we fully understand the local dynamics specific to your industry in Adelaide. Once we've pinpointed the local keywords and user intent most relevant to your business, such as "local electrical company near me" or "Adelaide local SEO," we craft meticulously optimised content and strategies designed to make your business the local answer to these queries. Our efforts extend beyond mere keyword optimisation — we optimise your entire local digital footprint, from your local listings to social media profiles. We utilise advanced Local SEO tools and techniques, such as localised content creation, precise citation building, and proactive management of reviews and ratings. Plus, our strategic use of features like Google My Business offers a direct line to local customers. Our certified Local SEO specialists continuously monitor your campaign's performance, leveraging real-time data to refine strategies and ensure your investment maximises returns, making every dollar spent count toward achieving superior local search dominance.

Comprehensive Local SEO Strategies

Our approach to Local SEO involves several key tactics:

  • Google My Business (GMB) Optimisation: We set up and optimise your GMB profile with accurate details, operating hours, and engaging images to capture the local market's attention.
  • Keyword Optimisation: We focus on high-intent local keywords such as "Adelaide florist" and "car servicing near me" to ensure you appear in searches most relevant to your business.
  • On-Page SEO Enhancements: From metadata adjustments to local keyword density in your content, every on-page factor is tuned for local relevance.
  • Building Local Links: By acquiring backlinks from reputable sites within the Adelaide area, we boost your site’s local authority.
  • Managing Reviews and Ratings: Positive reviews are gold for local SEO. We help you implement strategies to encourage happy customers to leave positive feedback online, which boosts your credibility and attractiveness in local searches.
  • Local Content Creation: We create and promote content that matters to your local audience, such as blog posts about local events or news, to enhance engagement and visibility.

Monitoring and Adapting

SEO is not a set-it-and-forget-it deal. Local SEO requires ongoing monitoring and adaptation to remain effective. We continuously track your rankings, traffic, and other key metrics to ensure that our strategies are performing well and adjust as needed. This could involve pivoting our keyword strategy, tweaking our GMB tactics, or shifting our focus to different aspects of local SEO as the competitive landscape changes.

see what our clients have to say about us

"Working with Ben and the Bobo team has been a game-changer. Their data-driven strategies have significantly boosted our online sales."

Jamie L

E-commerce Director

"Completely changed my business! Best agency I've worked with"

Nicholas G

Business Owner

"Not only have Bobo given me incredible results, I have thoroughly enjoyed working with them"

Stephen D


"Bobo's approach to Google Ads is unmatched. Ben's strategies moved us to the top of search results, increasing our sales exponentially."

Sarah T

Business Owner

Since partnering with Bobo, our online engagement has soared. Ben's data-driven strategies and personalised service have made a real difference to our bottom line.

Jordan K

Plumbing Business Owner

"The insights Bobo provided transformed our marketing efforts. We've seen a remarkable increase in leads thanks to Ben's expertise."

Marcus R

Marketing Manager


Are backlinks important for local SEO?

Yes, backlinks are important for local SEO. Quality backlinks from reputable local websites and directories enhance your website’s authority and relevance, helping improve your local search rankings. Focus on acquiring backlinks from local businesses, news sites, blogs, and industry-specific directories to boost your local SEO efforts.

Can you do local SEO without a website?

Yes, you can do some aspects of local SEO without a website, such as:

  • Google My Business: Creating and optimising your listing.
  • Online Directories: Listing your business in local directories.
  • Social Media: Maintaining active and engaging social media profiles.However, having a website significantly enhances your local SEO efforts and provides a central hub for your online presence.

Do You Offer Google Ads Services Outside of Adelaide

Absolutely! While we are based in Adelaide and specialise in Google Ads Adelaide campaigns, we also provide our expert Google Ads management services to clients worldwide. No matter your location, you can benefit from our tailored strategies and extensive experience in maximizing the effectiveness of Google Ads to meet your specific marketing objectives. Whether you're near or far, we're here to help your business succeed.

How do I check SEO locally?

To check your local SEO performance:

  1. Google My Business Insights
    • Review data on how customers find your listing and what actions they take.
  2. Local Search Results
    • Manually search for local keywords and see where your business ranks in the search results.
  3. SEO Tools
    • Use tools like Moz Local, BrightLocal, or SEMrush to track local rankings and audit local SEO efforts.
  4. Analytics
    • Analyse website traffic and user behaviour from local visitors using Google Analytics.
  5. Review Monitoring
    • Keep track of online reviews and ratings on various platforms.

How do I create local SEO content?

To create local SEO content:

  1. Local Keywords: Integrate local keywords naturally into your content.
  2. Local Topics: Write about local events, news, and stories relevant to your audience.
  3. Location Pages: Create specific pages for different locations you serve.
  4. Customer Stories: Share testimonials and case studies from local customers.
  5. Visual Content: Use images and videos of your local area.

How do I take advantage of local SEO for my business?

To leverage local SEO for your business:

  1. Claim and Optimise Your Google My Business Listing: Ensure all information is accurate and complete.
  2. Local Keywords: Use keywords that include your city or region.
  3. Online Reviews: Encourage satisfied customers to leave positive reviews.
  4. Local Citations: List your business in local directories and on relevant websites.
  5. Mobile Optimisation: Ensure your website is mobile-friendly.

How do I use local SEO keywords?

To use local SEO keywords:

  1. Research Keywords: Identify keywords that are relevant to your location and business.
  2. Integrate Keywords: Use these keywords in your website content, meta descriptions, headers, and URLs.
  3. Local Listings: Include keywords in your business listings and profiles.
  4. Content Creation: Create blog posts and articles focused on local topics and events.

How long does local SEO take?

Local SEO is a long-term strategy that can take several months to see significant results. Typically, it can take anywhere from 3 to 6 months to start noticing noticeable improvements in local search rankings and traffic. Factors such as the competitiveness of your industry, the quality of your SEO efforts, and the consistency of your optimisation activities all influence the timeline.

However, local SEO can often see trends and improvements quicker than broader SEO efforts. This is because local SEO focuses on a specific geographic area, allowing for more targeted and immediate optimisations. For example, updating and optimising your Google My Business profile can sometimes lead to visible changes in local search results within weeks.

How to do local SEO on Google?

To perform local SEO on Google:

  1. Google My Business: Create or claim your listing and optimise it.
  2. NAP Consistency: Ensure your Name, Address, and Phone number are consistent across all platforms.
  3. Local Keywords: Integrate local keywords into your content and meta tags.
  4. Local Backlinks: Acquire backlinks from local businesses and directories.
  5. Customer Reviews: Gather and respond to reviews on Google.
  6. Local Content: Create content that resonates with local audiences.

How to dominate local SEO?

To dominate local SEO:

  1. Optimise Google My Business: Fully optimise your listing and keep it updated.
  2. Local Keywords: Use local keywords effectively in your content.
  3. Consistent NAP: Ensure consistent Name, Address, and Phone number across all platforms.
  4. Customer Reviews: Gather and respond to reviews.
  5. Local Backlinks: Obtain backlinks from reputable local sources.
  6. Engage Locally: Participate in local events and online communities.
  7. Hire Bobo: Hiring Bobo Digital we can help you dominate the local search results

Is local SEO free?

Local SEO primarily involves organic strategies, so it can be free if you do it yourself. However, there may be costs associated with tools, professional services, and content creation. Investing in local SEO can provide significant returns by improving visibility and attracting more local customers.

Is local SEO paid?

Local SEO primarily involves organic strategies, so it's not paid in the sense of pay-per-click advertising. However, there can be costs associated with hiring professionals, creating high-quality content, and managing online listings and reviews. Investing in local SEO can lead to significant returns by improving your visibility and attracting more local customers.

Is local SEO part of off-page SEO?

Yes, local SEO includes elements of off-page SEO. Off-page SEO refers to activities that improve your site's ranking outside of your website, such as obtaining backlinks and managing local citations. Online reviews, social media activity, and local listings also play significant roles in local SEO.

Is local SEO worth it?

Yes, local SEO is highly valuable, especially for businesses that rely on local customers. It enhances visibility in local search results, drives targeted traffic, and increases foot traffic to physical locations. Effective local SEO can lead to higher conversion rates as it attracts customers who are actively searching for your products or services in your area.

What are local SEO keywords?

Local SEO keywords are search terms that include specific geographic locations relevant to your business. These keywords often include the city, region, or neighbourhood name combined with the products or services you offer. Examples include “Adelaide digital marketing,” “coffee shop near me,” or “plumber in Sydney.”

What are the cons of local SEO?

While local SEO is highly beneficial, it has some limitations:

  • Limited Reach: It focuses only on a specific geographic area, which might not be ideal if your business aims to attract a global audience.
  • Constant Monitoring: Local SEO requires ongoing attention and updates to maintain rankings, which can be time-consuming.
  • Competition: Local markets can be highly competitive, making it challenging to stand out without a well-planned strategy.

What are the three pillars of local SEO?

The three pillars of local SEO are:

  1. Relevance
    • Ensuring your business and content are relevant to local searches and the needs of the community.
  2. Proximity
    • Optimising for local search terms to show up in searches from people in close geographic proximity to your business.
  3. Prominence
    • Building a strong online presence through reviews, backlinks, social media engagement, and consistent NAP information to stand out in local search results.

What is local page SEO?

Local page SEO refers to the optimisation of specific pages on your website to rank better for local search queries. This includes adding local keywords, optimising meta tags, and creating content relevant to your geographic area. It also involves ensuring that your Name, Address, and Phone number (NAP) are consistent and visible on your website.

What is local SEO checklist?

A local SEO checklist helps ensure you cover all essential aspects of local optimisation. Here’s a comprehensive list:

  1. Google My Business (GMB) Optimisation
    • Claim and verify your GMB listing.
    • Complete all business information.
    • Add high-quality photos and videos.
    • Encourage and respond to reviews.
  2. NAP Consistency
    • Ensure Name, Address, and Phone number are consistent across your website and all online listings.
  3. Local Keywords
    • Research and use local keywords in your website content, meta descriptions, and headers.
  4. Online Reviews
    • Gather and manage reviews on Google and other review sites.
  5. Local Citations
    • List your business in local directories and citation sites.
  6. Mobile Optimisation
    • Ensure your website is mobile-friendly.
  7. On-Page SEO
    • Optimise title tags, meta descriptions, and headers with local keywords.
    • Create location-specific pages if you serve multiple areas.
  8. Backlinks
    • Obtain backlinks from reputable local websites and blogs.
  9. Content Creation
    • Publish blog posts and articles relevant to local events, news, and topics.
  10. Social Media Engagement
    • Maintain active social media profiles and engage with the local community.

What is local SEO vs SEO?

Local SEO focuses on optimising your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. Local SEO is important for businesses that have a physical location or serve a geographic area. On the other hand, SEO (Search Engine Optimisation) generally targets broader searches and is not confined to a specific location.

What is the difference between local SEO and technical SEO?

Local SEO focuses on optimising your online presence for local searches, including Google My Business, local keywords, and citations. Technical SEO, on the other hand, involves optimising the technical aspects of your website to improve its performance, such as site speed, mobile-friendliness, and crawlability. Both are essential for a comprehensive SEO strategy but target different areas of improvement.

What is the difference between local SEO and organic SEO?

Local SEO targets search queries with local intent, aiming to improve visibility in local search results and maps. It involves strategies like optimising Google My Business, gathering local reviews, and using local keywords. Organic SEO aims to improve overall search engine rankings for broader keywords without a geographic focus, including on-page optimisation, backlink building, and content creation. Both are important for a well-rounded SEO strategy.

What is the best thing to do for local SEO?

The best strategy for local SEO includes:

  1. Optimising Your Google My Business Listing: Ensure all information is accurate and complete.
  2. Local Keywords: Use location-specific keywords in your content and meta descriptions.
  3. Consistent NAP Information: Maintain consistent Name, Address, and Phone number across all platforms.
  4. Online Reviews: Encourage and manage customer reviews.
  5. Local Backlinks: Acquire backlinks from local businesses and directories.

Why does local SEO matter?

Local SEO is crucial because it:

  • Increases Visibility: Helps your business appear in local search results.
  • Attracts Targeted Traffic: Draws customers who are actively searching for your products or services in your area.
  • Builds Trust: Enhances your credibility and reputation through local listings and reviews.
  • Drives Conversions: Leads to higher conversion rates as local customers are more likely to visit or contact your business.

Which is better: local SEO or paid search?

The choice between local SEO and paid search depends on your business goals and budget. Local SEO is a long-term strategy that builds sustainable organic traffic and credibility. It's cost-effective over time but requires patience. Paid search, like Google Ads, delivers immediate results and can be targeted precisely but requires a continuous budget. Combining both strategies often yields the best results, leveraging the strengths of each.


Got a project in mind? Want to chat about the latest in data-driven marketing? Or simply have a few questions? We're all ears. Drop us a line, shoot us an email, or swing by for a good old-fashioned chat over coffee. Our door is always open (well, within business hours) to talk shop or just to say hi. Let's connect and see where we can take your business with the right strategy.

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